Highly Influential National Media

Executive Director of The Political Literacy Institute Gun Gun Heryanto MSI says the media's role now is very influential to the life of the Indonesian. Especially the media industry has a role to be able to give popular culture, especially television, to the community.

"Often.. we see on TV shows, like reality show, which indirectly can make others do something possible in making demands of the media," said Gun Gun in Public Discussion on Popular Culture Mass Media Concentration held BEM Journalism Faculty of Da'wah and Science Communications (Fidikom) in Fidikom theater.

According to Gun Gun, survive or absence of a medium is largely determined by the public itself. The media, advanced Gun Gun, can survive at least has the related elements such as the uniformity of shape, adaptability, and orientation of the media itself.

"It all depends from the public, whether still like impressions of the TV or not. Because the public can determine TV shows, in addition to any authority of the Indonesian Broadcasting Commission (KPI), "said Gun Gun who is also professor of political science Fidikom communication.

Uniformity in the form referred to, a human creation that became a trend eventually followed by many cheater. while adaptability, a popular culture easily enjoyed and adopted by the public. While the orientation of the media industry, referring to the needs of customer (public), which includes aspects of quality, competitive environment, societal expectations also depends on the level.

"Keep in mind, the mass media can also reconstruct the social to the public in understanding or view events there," said Gun Gun. Referred to social reconstruction, social process through action and interaction in which individuals continually create a reality that is owned and subjectively experienced together.

Meanwhile, Director of International Office UIN Prof Dr Andi Faisal Bakti acknowledge, the role of media in influencing public still recognized the changes that occur. According to Andi, the popular media influence to the public such as television, magazines, movies, and music.

Andi also deplore that the KPI have been "dismissed" Four Eyes impressions programs in Trans-7 some time ago. For Andi, such impressions can be detrimental to public information that should be accepted. "It may be that impressions were dismissed there is no benefit, both for science and entertainment," said Andi who is also professor of communication sciences Fidikom.

Tag : social media, definition of media, the media, media influence, media player, digital media