Consumer Decision Making Process

Consumer Decision Making Process

Menurut Kotler (2009), tidak semua konsumen akan melakukan proses ini, karena apabila konsumen sudah mempunyai sebuah merek yang biasa ia gunankan, maka beberapa langkah atau step ini akan hilang karena konsumen akan langsung melakukan pembelian produk.

Namun, apabila konsumen dihadapkan pada kebutuhan yang baru dan belum tahu akan menggunakan sebuah merek tertentu, maka langkah-langkah di bawah ini harus digunakan untuk membantu konsumen memudahkan dalam memutuskan merek yang akan dipakai.

1.    Problem recognition (Needs Recognition)

Langkah pertama untuk mengawali terjadinya sebuah pembuatan keputusan adalah karena adanya kondisi di mana terdapat perbedaan persepsi antara kondisi ideal yang ada di benak konsumen dengan kondisi aktual. Pada tahap ini akan muncul persoalan dari konsumen yang perlu diselesaikan.

2.    Pencarian informasi

Setelah langkah pertama, yaitu muncul suatu permasalahan untuk diselesaikan, maka langkah kedua adalah proses pencarian informasi. Pencarian informasi disini ialah untuk mengetahui beberapa pilihan yang tersedia sehingga diharapkan nantinya dapat menyelesaikan persoalan yang dihadapi. Pada tahap ini, proses pencarian informasi dapat muncul dari empat factor:

a.    Personal; informasi muncul dari keluarga, teman, sahabat, tetangga.
b.    Commercial: informasi muncul dari advertising, web sites, salespersons, dealers, display dan kemasan produk.
c.    Public: informasi muncul dari mass media, rating konsumen
d.    Experiential: informasi berdasarkan pengalaman penggunaan.

3.    Evaluasi alternatif

Setelah mendapatkan seluruh informasi yang dibutuhkan, maka tahap selanjutnya ialah melakukan evaluasi dan seleksi berdasarkan kriteria-kriteria yang dimiliki seseorang untuk menyeleksi pilihan-pilihan yang ada, sehingga dari pilihan-pilihan tersebut didapatkan sebuah pilihan yang paling sesuai dengan kriteria yang paling dibutuhkan oleh seseorang tersebut. Pilihan akhir tersebut bisa saja dihasilkan secara subyektif maupun obyektif.

4.    Keputusan pembelian

Proses pembuatan keputusan tidak berakhir sampai tahap evaluasi dan seleksi alternative pilihan. Hasil pilihan dari seleksi alternatif tersebut selanjutnya masih akan menghadapi tiga kemungkinan tindakan, pertama, dari siapa yang akan membeli atau dimana membeli produk tersebut, kedua kapan akan melakukan pembelian, dan yang ketiga tidak melakukan pembelian.

5.    Perilaku setelah pembelian

Apabila konsumen melakukan pembelian setelah proses pembuatan keputusan, maka tahap terakhir ialah konsumen akan membandingkan hasil yang didapatkan dengan yang ia harapkan dari sebuah produk atau jasa yang dikonsumsi. Hal ini akan mempengaruhi kepuasan konsumen dan akan menjadi pengalaman yang akan selalu dibawa dan suatu saat akan digunakan sebagai sumber informasi dalam melakukan kegiatan pengambilan keputusan selanjutnya.

Apabila konsumen merasa puas, maka ia akan melakukan pembelian ulang, namun apabila tidak puas, maka ada dua kemungkinan yaitu, pertama, konsumen melakukan pembelian kembali dalam jumlah sedikit atau sangat jarang atau yang kedua, konsumen menghentikan pembelian kembali terhadap produk tersebut.

Sanggupkah Wazzub Membayar?

Benarkah Wazzub Membayar?

Selamat siang sobat semua..di siang yang sejuk ini ku sendiri tiada yang menemani (halahhh nglantur..:p) hanya sebuah laptop dengan diiringi musik dari operator warnet yang gak jelas, baik musiknya maupun operatornya itu sendiri.. :p. Di kesempatan kali ini, ingin rasanya berbagi dengan sobat semua akan sebuah bisnis online terbaru yang sedang ramai dibicarakan di jagad persilatan bisnis online. Namanya adalah Wazzub!...

Silahkan kunjungi websitenya disini www.wazzub.info

Apa itu Wazzub?

Wazzub dengan slogannya The Power of We merupakan sebuah profit sharing phenomenom alias fenomena sharing keuntungan, dan katanya program ini benar benar gratis dan membayar membernya hanya dengan join di Wazzub..sungguh luar biasa. Saya sendiri gak tahu kok bisa-bisanya mereka membayar kita secara cuma-cuma. Namun tidak ada salahnya mencoba yaa kan?

Bagaimana Wazzub membayar kita?

Saat ini Wazzub belum launching website utamanya, dimana pada 9 April 2012 nanti mereka akan launching website yang menampilan iklan dan layanan khusus mereka, dimana mereka mengatakan akan sama layanannya dengan facebook, google, AOL dan Yahoo. Nah perbedaannya kalau situs seperti facebook, keuntungannya hanya untuk mereka sendiri (pihak perusahaan) sementara Wazzub akan membagikan keuntungannya dengan para membernya.

Kapan Wazzub membayar?

Wazzub akan membayar membernya tiap bulan. Pembayaran yang pertama akan dilakukan pada tanggal 15 Mei 2012 untuk pembayaran bulan April. Pembayaran akan dilakukan dengan metode online (Paypal/LR/dll) dan metode cek.

Benarkah Wazzub membayar 1$ per member?

Perhatikan skema di bawah...

1st. Generation 5 x $1.00 = $5.00
2nd. Generation 25 x $1.00 = $25.00
3rd. Generation 125 x $1.00 = $125.00
4th. Generation 625 x $1.00 = $625.00
5th. Generation 3125 x $1.00 = $3,125.00

__________________________________
Hmm... Pasive income yang sobat dapatkan : $ 3,905.00 setiap bulan untuk melakukan yang berbeda dari yang biasa anda lakukan...

Ingat, 1 member sobat akan mendapat 1$..jadi banyak member banyak $$ yang bisa didapat
Bagi sobat yang bergabung melalui link referal saya disini, tentunya saya akan sangat berterimakasih sekali.. Apa salahnya mencoba join Wazzub, scam ataupun bukan, April Mop ataupun Flash Mob.. atau apapun isitlahnya.. tokh kita tidak dirugikan dengan mengeluarkan sepeser dari keanggotaan kita bukan.. :)

NB: mumpung masih belum banyak yang tahu, lagi pula.. katanya mereka gak akan menerima keanggotaan setelah tanggal 9 April 2012 nanti, silahkan sobat rekrut member sebanyak-banyaknya..karena di websitenya dikatakan 99,98% penduduk dunia belum mengetahui info ini!

Click here to join!

Affiliate Marketing

Direct affiliate marketing is when a sponsor provides all the resources the affiliate needs. No third party software tools are used. This method is favored by large merchants who can afford to develop their own software, and hire the necessary affiliate support.

There are various types of affiliate options for managing administrative duties, such as software, shopping carts, and hosting services. This can be overwhelming to a small-business person. A form of indirect affiliate marketing is using third-party software tools to perform many tasks.

Indirect affiliate marketing involves using an outside program to track sales and traffic. There are many pay and free software tools available. You simply have to pick the one that meets your needs. Whichever method you select, direct or indirect, you stand to increase your business profits by up to 25 percent or more.

Some affiliate marketing programs also offer a multi-tiered setup. Under this type of program, affiliates are encouraged to recruit more affiliates. Usually, it's the sponsor's sole responsibility to find new affiliates.

A multi-tiered program removes some of the burden from the sponsor and passes it to the affiliate. However, the affiliate receives a commission whenever an affiliate they signed earns a commission. It's kind of like old-fashioned multi-level marketing, but on the internet.

Affiliate marketing is one of the most powerful marketing tools available. Any online business should consider starting its own affiliate program. If you offer a fine product, and support to your affiliates, you will find success. Take advantage of all the internet has to offer, and your profits will rise.

Successful Blog Marketing Tips II

Just like I said before.. The successful blog marketing tip number one. When you first create a blog, of course it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known. You just need to know how.

The first thing that you can do is to allow RSS feeds be taken from your blog. Allow other websites and blogs to publish your same exact blog. When you do this, they are giving you a link back to your blog, and also telling their readers all about your blog. You will get more traffic than ever with this tool. RSS feeds are wonderful for promoting and getting your blog out there.

Blog marketing tip number two. Update your blog frequently. We can not put enough emphasis on this tip. If you tell your readers that you are going to update your blog daily, then do it. If you tell them that you will be writing in your blog weekly, don’t let them down. Your readers are what makes your blog successful. You may not realize this in the beginning, and you will have few readers in the beginning as well, but you will eventually build a readership base and have people checking out your blog regularly. Maybe you do not plan on telling your readers how often you will update your blog. That is OK too.

However, think about this, if you were reading a blog on a weekly basis, and you expected to see the blog that you like to read updated at least once a week, you would be very disappointed to find out that it was not. Sure, things happen that might prevent you from updating, and that is expected, and excused, but week after week can hurt you and cause you to lose readers.

Tip number three. While you are working on your readership base, and trying to gain readers, you are going to find that commenting on blogs that are relevant to yours will surely help. Find a blog that is on the same topic to yours, or close to it and leave comments. You can also make a track back with your blog postings to comment on your own blog. Doing so will probably more than likely give someone else the urge to track back to your blog. Which will be good for it as well. Commenting on blogs that get many comments will make yours be seen by those interested in that market. You will gain traffic and readers that way, and it is easy as well as free.

The fourth blog marketing tip. Learn and apply SEO to your blogs. SEO is search engine optimization. You are going to find that if you want your blog to go anywhere, you need SEO, and you need to know how to use it to the advantage of your blog. Just like a website, a blog will be better off optimized.

Successful Blog Marketing Tips I

So you have a blog and want to market it and make it a successful blog. How do you do this? How do you go about getting your blog out there to be seen and known by others? How do you draw readers and keep them coming back for more? There are many ways to get your blog out there and known by others. This can be known as challenging for some and just quite easy for others. If you have ever had a successful blog before then you know what it takes.

You are not going to get anywhere by just setting up a blog and hoping that people will find it and read it. You are not going to gain any links, nor a higher search engine ranking by just having a blog. This is all part of blog marketing. Anyone can do it, even you.

Successful blog marketing tip number one. When you first create a blog, of course it is unheard of. No one knows anything about the blog unless you give them the link and show it to them. However, for a new blog that has never been seen, there are many ways to get it out there and known. You just need to know how.

to be continued..

Six Figure Blog Marketing

Blog marketing is sweeping the internet world. It is something that most everyone is doing and using to make an income. There are some that are even six figure bloggers. How do you become a six figure blog marketer? Anyone that is making six figures with blog marketing is not very likely to give up their secrets. Unless they can sell it to you in an ebook.

However, if you are serious about making that amount of money and you have money to invest in it, chances are you could be a six figure blog marketing guru as well.

Six figure blog marketing is more than likely not done with one single blog. It would take many many blogs to create a six figure income, and if you have the funds and the resources, it could be done. The first thing that you would need to do is find out the markets that are low in competition but are high in the search engine rankings.

Doing so will give you a great idea of what you should be marketing in your blog and what you should stay away from. Finding a niche market that is barely touched in the world of internet marketing is the best thing to do. However, you then have to decide if the niche markets that you have discovered are ones that you are interested in. Some start out with things that they know and get great results, whether they are niche markets or not.

When the goal is six figure blog marketing, you are going to find out real fast that outsourcing some work to others is not a bad idea. Doing all of the work yourself is not something that is possible when you are wanting to make that amount of money. Just be sure that you hire those that you can trust and have a great reputation for getting work done on time and accurately. You  will not want your workers to put you behind schedule.

While you are planning to outsource some of your work to others, you may want to decide and get an outline of just what is needed and the priority. Perhaps you need someone to set up your many blogs, or maybe you need someone else to write the content for the blogs. You can easily find experts on particular markets that you are wanting to blog about and pay them for the rights to their articles. Then post them as needed on your blog.

When you start looking to make a six figure income with your blogs, you are going to see that you will need to be sure that they are all updated in a timely manner. You are going to have to update them as often as possible, and maybe even hire help to be sure that everything goes smoothly with that as well.

Making a six figure income with blogs is the ideal work at home job. You make great money, and have great people working for you. Just be sure that you hire those that know what they are doing and are fluent in the language that you are marketing in as well. Someone that speaks and writes poor English will not help your income, but may hurt it if you have English based readers.

Multinational Marketing

Multinational marketing involves marketing in many countries. The marketing is based on the requirements of different countries and the returns are rewarding. Each region should be studied individually based on development, production and marketing. Such kinds of markets are known as region centric. Global marketing involves the whole globe.

The entire world is summarized as a single market and the products that are released in the market should fit the needs of any regional marketplace. Marketers all over the world make the marketing decisions. Such a kind of market is known as geocentric.

Automotive industry is one such market that saw a global boost in sales during the last fifty years. Earlier only the local companies like Ford and General Motors used to produce cars in America, but today other international competitors like Toyota and Honda are operating in the same market and have out done the local companies.

Another key factor to the global marketing is the Internet, which introduced e-commerce. Businesses went going online and global. This encouraged the sales of the company and the figures are only increasing because of ever increasing Internet users.

The geographical location of customers is no longer a hindrance. Global marketing management and business-to-business e-commerce is growing rapidly. Product, price, placement and promotion are the elements of global marketing. The product created should be such that it can sell anywhere using the same method.

It should consider the primary elements of all the markets. However, the language in which the product is named can be changed, where as the content can remain the same. The price is never constant. It should be decided after reviewing the market and the currency of the country. The variables which affect prices are location where the product is being produced, cost of ingredients, transportation charges, labor charges, etc.

Placement is how the product is distributed and how it reaches the targeted market. Like in third world countries, there is a lack of superstores, so they can be placed or sold at ordinary shops. After the product is developed and distributed, it should be promoted precisely known as advertising, promotion is one of the major steps of marketing and consumes major part of the budget. If it is possible to send out the same message worldwide in a relevant and cost-effective way, it sure must be put into practice but the challenge is really big.

Be aware of potential competitors!

The other domestic companies that plan to go global hinder the growth of such companies. They become invisible at the international level as they are unable to cope with the growing competition and might not be aware of potential competitors.

The product development is dependent on the need of the local residents. Such kinds of businesses are ethnocentric and are only bothered about their performance in the domestic marketplace.

Companies planning to go global should start with export to a foreign client first. The returns wouldn’t be satisfying in the beginning. The export department can be introduced at the headquarters that deals with all the laws. There can be a possibility of becoming secondary exporters by bringing export management company into the picture, who will deal with the language problem, time difference, paperwork and customers.

If managing the exports without any help, the export department can be started at an office located abroad. This office works in collaboration with the regional headquarters. But the respective offshore offices take the marketing decisions, as they will have best knowledge about the particular market they are operating in.

Global Marketing

Global marketing is nothing but marketing done on national and international level and which involves understanding the similarities, dissimilarities and taking advantage of the opportunities to attain the goal. Concentrating on global marketing is as important as concentrating on domestic marketing if a company is aiming to increase sales.

The domestic market has become saturated in most categories of products and services, in all industrialized countries and hence, they started to deal with other countries to increase their sales. Usually in such case, goods that are too expensive for the domestic customers to buy are exported to other well-off countries.

When a company does marketing within the boundaries of a specific county, it has to compete with other domestic companies as well as international companies who are a part of the market. The marketing steps taken by the professionals are based on the taste of a specific audience. The product might not suit the taste of customers at a higher level.

Review of Majon International

Majon International

Like other business owners you probably have two goals in mind when searching for a website marketing service:

1. Save Time
2. Save Money!

With Majon's popular Website Promotion Pack, you can relax while our team of marketing experts promote your website using FIVE - very different - high-quality online marketing strategies.  Just imagine - FIVE highly targeted and EFFECTIVE services working in unison to build traffic and links to your website!

Here's a brief overview of what's included - an incredible value...

• ONE FULL YEAR of high-traffic shopping mall site exposure - your site found from thousands of malls, where the buyers and customers shop online!  (Mall Link provides traffic and a search engine boost through authority web links.)
• THREE well-written content articles, keyword-focused and promoted for you!  We will distribute them to more than 400 important directories and sites....and we'll include your articles in our own authoritative article directory!
• 100,000 TARGETED web visitors sent to your site through our redirect web domain traffic - builds quality leads and traffic in a HURRY!
• Social Bookmarking with 250 permanent web links back to your TWO MOST IMPORTANT sales pages.
• Your site submitted to 215 web directories....all search engine friendly!

Check it out here and learn more about ALL 5 Marketing Services included in the Website Promotion Pack:
www.majon.net/WebsitePromotion/

They are a private company and we have been trying to find Effective advertising strategies on the Internet for quite some time now.  I am very grateful for your services - they work wonderfully for us!"

Flower of Service

Today I am not going to talk to you about the usual flowers you can find in the garden or something, today I want to discuss about the Flower of Service. Sounds familiar to you all guys?

Service in every product must have had a flower whose name service, for what..? To make it more beautiful and enhance the services you offer and give to consumers as a form of promise and should be run in accordance with what has been promised that, if you do not, then you will not service business will run smoothly.

Flower of Service is divided into three components;

1. Core product, 2. Facilitating services (information, order taking, billing and payment) and 3. Enhancing services (consultation, hospitality, safekeeping, and exceptions).

Explanation;

1. Core product: a product of what services we offer.

2. Information: a product offered must be accompanied by complete information so that potential customers know us and know our products well and clearly.

3. Order-taking: here the intention is to consumers in the ease of contacting or getting our product and services, such as the ease of booking or purchase.

4. Billing: it is understandable for this, because this is about the payment and get it in a form of proof of payment.

5. Payment: ease of payment is one thing that is important, because the easier for consumers to pay can increase curiosity and try products that we offer.

6. Consultation: consultation is a thing that can make a person to be comfortable and safe, because when he was very confused in choosing or deciding something, someone or a third party who knows and knows well the products they sell and can only help consumers in choosing things that match or fit with the desires of consumers.

7. Hospitality: comfort becomes important for consumers, it can be seen by determining the location of a product market, it is seen to know how consumers conveniently and easily within reach of product offerings. comfort is not only needed by sellers who trade in retail modern, yet traditional retail else should pay attention to this, so that consumers do not switch to competitors.

8. Safekeeping: in addition to comfort, security is another important thing for consumers to feel comfortable, because they do not want to enjoy a vacation or shopping to mess around with the thought, a parked car, wallet in the pocket because many pickpockets and other things that can disturb their comfort in shopping.

9. Exceptions: it can be necessary for consumers to feel comfortable and safe to consume the products offered, such as products offered are food, so consumers who have a special request not to use certain materials that can harm the health of the consumer.


Flower of Service's sample;


Service Inovation


If the above is one less, then it might be a product / service can be reduced in value in the eyes of consumers. same thing with flower petals, if a fracture or fall out, then the interest will decrease the value of beauty. it should be in selling a product / service at least be able to meet it. Hope this might be useful to all of us.

Niche Marketer - Content Rich Sites

Since he is in need of learning how to improve his golf score, he willingly does that. On the content rich site he will find articles and other information about improving his golf score and advertisements for products and services designed to help him improve his golf score. 

In the future he will receive a newsletter, about every two weeks usually, and he will have become a niche market customer.

If you are the niche marketer, the opt-in email address supplied is pure gold because you will have a customer or a potential customer. When he buys the products and/or services that you are advertising on your site, you will make money. Having a content rich site enhances the possibility of sales.

Spam Email from Majon International?

You can build Quite a Following to your site when thousands of mall shoppers are pointed your way.....

...that's why Majon's Mall Link Service has been so popular with many of our customers over the years.  You might think to yourself, "What could links found from online malls do for my business?"  Well you'd be amazed at the traffic that comes through these malls every single day based on specific keyword and product searches.

Web consumers are searching based on what products and services they need.  Our malls are popping up on Top Search Results thanks to years of marketing and building site prominence in the search engines.  So the question you really should be asking is... "How can I get some of these mall shoppers to my website?"

Majon makes it very easy and affordable to get high quality links to your site that will be found from our very popular malls.  We've always used White Hat tactics to get mall traffic - NEVER scamming or spamming just to boost visitor stats!  Our mall traffic is targeted and organic...which the search engines absolutely love!

Guys.. Majon International is what they say! If you want a simple, inexpensive and effective action, we support .. I suggest that you carefully look at what you offer. You're always in my advertising campaign. In addition, the support is great! I hope that helps clarify any doubts you may have had about the legitimacy of Majon International's emails you've received.

Related products and services

The trick to making money from a content rich niche marketing website is to have a topic that helps people solve their problems, makes them feel better or look better, or supplies them with information that they need. You will need to have related products and services advertised on your site since that is where the income actually comes from.

The website content is what makes people visit your site again and again. The more content rich it is will determine how often they visit and how long they stay. The longer they stay the more opportunities you have to sell to them.

Making Money From Content Rich Sites

Making money from a content rich niche marketing website can be very easy, very difficult or impossible. First let's define and describe what a content rich niche market website is and how it works. You won't find a list for Niche Markets anywhere. There isn't one.

A person will find niche marketers when he types words into his favorite search engine and hits search. Let's say he types in Improving my golf score. He will get many hits that will provide links that take him to niche marketing sites. On these sites, he will be asked to enter his email address and opt-in to receiving a newsletter.

How to Use Overture to Identify a Hot Demand

The Overture Search Tool is a wonder to behold. There are so many tools and so much help available at the site that when you visit you will be asking why nobody has told you about this before now. The costs are small and the services are large and extremely helpful to Internet entrepreneurs.

It is free to join the site and there are so many ways for you to help yourself. You can locate the best keywords for your business you can find out what the top bid is on the best key words and you have to opportunity to place a higher bid. For only the very small price of $1.99 you can get even more help and from professionals.

There are a couple of differences to take note of, however. The free service gives you access to the STST. The way that overture will make a profit here, since the service is free, is by selling you the best key words. There's nothing wrong with that.. everybody has to make a profit to stay in business. The Keyword tool on Google gives a complete different set of Keywords. They don't sell the keywords so it makes you wonder which list of Keywords are the best.

If you have not yet made use of Overture, this is certainly a tool you should take the time to explore. Bidding very high on the best Keywords can move your advertisements into the top ten search results in the major search engines very quickly.

We all know that search engine optimization (SEO) is the key to making sales and making use of Overture is one of the best ways to accomplish that task. 

Overture was originally named GoTo.com. It changed its name to Overture in October, 2001 and was purchased by Yahoo in 2003.

Marketing Analysis

The marketing management to do marketing analysis carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.

After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy to increase the profits and revenues of their company. The other goals can be profit over the long run, market share, and revenue growth.

Accounting Executives

Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.

Marketers using competitor analysis build detail customer profiles. It gives a clear picture about the strengths and weaknesses of the firm, when compared to a competitor. The competitor’s cost structure, resources, competitive positioning, degree of vertical integration, product differentiation, and profits are studied in detail and are compared to what company is doing in those regards.

Marketing Strategy

Before deciding about a marketing strategy, the company must do an in-depth study about their business, and the market. This is where marketing management merges with strategic planning. Usually the marketing strategies are of three types, customer analysis, company analysis and competitor analysis.

Using the customer analysis, the market is broken down into different types of customers. The marketing management realizes the characteristics and other variables of each group. They are geographical location, demographic, customer behavior pattern and need.

Understanding the needs of customers

Like a group of people can be recognized who can be less price sensitive, purchases often and are growing. Such groups can be worked on by heavy investments as they are worth the money and time. They cannot only retain such customers and make new customers in this group but they can go to the very extent of turning back customers who don’t belong to this group.

Understanding the needs makes customer’s expectations to be met per their satisfaction, better than the competitors, which will lead to higher sales and obvious profit.